A Workish Guide to Basketball

With the Toronto Raptors in their first-ever NBA Finals, basketball is dominating small talk in offices across Canada. But for the late-in-the-game fair weather fans (myself included), keeping pace with jargon can be tough.

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A Workish guide to white papers

Enter marketing’s white paper: an authoritative document written to explain the solution to a problem for potential customers. Forbes reports that “79% of B2B buyers identify white papers as material they’re most likely to share with colleagues.” Take that, passing-out business cards at book signings.

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